As a mortgage broker, you must make yourself known to others before you can start creating leads.

Of course, you must be conversant with Australia’s real estate market to give a quality service. 

Mortgage brokers must employ successful marketing methods to attract and maintain clients in today’s competitive mortgage sector.

In this comprehensive guide, we will look at practical tactics to help mortgage brokers increase their visibility, communicate with clients, and gain a competitive advantage.

Strategy 1: Build an information pack

Establish yourself as an expert on ‘all things first home buyer’.

This involves creating an e-book or a series of films in which you swiftly convey crucial information that first-time home purchasers should know. This could include the methodology, the required team, relevant terminology, funding, guarantors, and so on.

There are numerous resources available online; conduct some study, add your twist, and publish it.

Building this could take a few hours or a day, but in the end, you’ll have a permanent resource that you can share with potential customers, referral sources, etc.

Strategy 2: Utilising First Home Buyer schemes to generate leads

First-home buyer schemes are effective; educate yourself on them and promote them.

You should act quickly upon any notification of a change to a scheme made by the federal or state governments. The majority of Australians who purchase their first house must be aware of their rights. 

Strategy 3: Be the project manager

Demonstrate to your initial homebuyers that you will guide them.

Dealing with the numerous parties involved in the process is one of the most stressful aspects of purchasing a first home for customers. Mortgage brokers can step in and assist their clients in handling all of these correspondences. This has two enormous advantages:

• Your client will value your work more and find the encounter to be more seamless.
• You may establish connections with all of these other professionals, such as accountants, building inspectors, conveyancers, and real estate brokers. This allows you to grow your networks very rapidly.

Strategy 4: Communication

Overcommunicating to first-time homebuyers does not exist.

Experienced mortgage brokers may make the mistake of thinking they know more about first-time homebuyers. Mortgage brokers might believe that young candidates have trained themselves for days on the internet, and are familiar with the entire procedure.

You must presume that each client requires complete communication regarding all matters. That applies to the beginning of the procedure, the submission, the settlement, and everything in between.

Provide a system of communication to make sure they are informed on the status of their application frequently. You must never stop chatting with them since silence is unbearable to them!

Strategy 5: Settlement is not the end of it

A sustainable brokerage is built on post-settlement care.

The day of the settlement must serve as the “START” of your protracted correspondence with the customer. A post-settlement care strategy ought to include the following:

Check-In: They are making sure everything is working properly and that their accounts and loans are set up.

Survey: Use the post-settlement survey to get their opinions.

Newsletters: Include their contact information (email or mobile) so you can send them emails, videos, and blogs with regular industry updates.

Annual evaluations: Make sure you give them a call to make sure everything is alright at least once a year. Make sure their prices remain affordable.

Important dates: If they are rolling off fixed or interest-only payments, you will have the chance to assist.

How Proowrx support you?

Whether they are sophisticated investors, first-time homebuyers, upgraders, or portfolio builders, we regularly update our brokers on all market segments. All of our brokers should be prepared to handle any opportunity that presents itself.

We also make sure you keep your current clientele, draw in new ones, and maintain your leadership in the cutthroat field of mortgage broking. Book a discovery call.