Channels and trends in marketing change with time. Email is one of the channels that has stayed mostly constant, although certain trends come and go swiftly. Indeed, email remains the most popular content marketing medium for B2C and B2B marketers. It is used by 77% of B2C and 87% of B2B marketers to cultivate their audience.
You may even benefit from its amplification on social media. Nevertheless, email marketers continue to encounter several obstacles in their endeavours. Just making the effort to design a beautiful email from scratch is one of these major obstacles. Without effective tools, marketers can find themselves spending a lot of effort crafting and distributing aesthetically unappealing emails. This reduces the ROI of your email marketing while impeding productivity.
The top tools are listed below if you’re searching for a social media management solution to go along with your email marketing.
HubSpot Email Marketing
The company HubSpot, which is most likely best known for its marketing automation platform, just released a free email marketing solution that can handle many of the transactional email demands of small businesses.
The free edition of HubSpot Email Marketing may be used to send thank-you emails following purchases, kickback emails from lead offers, or simply to advertise ongoing initiatives. Hubspot is a free and easy email tool to use. The tool includes ready-made templates to get you started right away, along with a convenient drag-and-drop visual editor.
Naturally, the natural integration of HubSpot Email Marketing with other HubSpot tools—like the CRM, which is free forever—is what sets it apart from the competition.
Sender
Deliverability is guaranteed by characteristics that make Sender one of the greatest free email marketing solutions available. It enables you to generate beautiful newsletters without any prior HTML experience. Simply select a design and add text, pictures, and videos to make it uniquely yours. To make an even greater impression, you may even customise your newsletters for every recipient.
Sender’s robust features are one of the top reasons why. You can monitor who clicked on the links in your emails, when they were opened, and more.
Brevo
In addition to email marketing tools, Brevo is a marketing communication platform that offers other capabilities including client relationship management and landing page building. Brevo’s email design features, which include more than 70 design templates, make it simple to produce an eye-catching email. Additionally, you can preview your results to make sure your design appears the way you want it to on any screen size. All of these templates are responsive.
Omnisend
The sophisticated e-commerce marketing platform Omnisend unifies all of your communication channels in one location. Email is the only feature in its free plan, yet it’s more than sufficient for small and medium-sized firms’ email marketing campaigns. It enables you to simply schedule your messages according to your clients’ convenience and automate the distribution of your emails using behavioural triggers.
Its extensive audience analytics may be used to craft more pertinent email marketing campaigns.
SendPulse
SendPulse markets itself as a platform for multi-channel marketing, although its email marketing component is its most well-liked offering. It includes a tonne of well-created email templates that you can quickly alter with a drag-and-drop editor. Then, using variables such as event triggers, user activity, and other settings, you can programme these personalised emails to be sent out automatically at the appropriate times.
The subscriber rating function in SendPulse is a great approach to determine which of your subscribers are the most useful. It provides you with the ability to examine each subscriber’s open, click, and read rates.
Benchmark Email
When looking for an email marketing solution, Benchmark Email is a terrific choice for creating responsive emails that look amazing on any device. You may even alter the picture directly on the platform if you need to include one in your email. You may add text, stickers, and effects to the email editor to effectively communicate your message.
Numerous pre-designed templates categorised by industry, kind, and occasion are available for selection.
MailChimp
You’ve probably heard of Mailchimp, one of the top providers of email marketing software. You can create and schedule emails using their free plan, among other basic email marketing options. Its intelligent recommendation function, which gives you useful audience data to maximise your marketing endeavours, is what sets this email marketing platform apart.
With Mailchimp, you can simply send out welcome emails, order confirmations, abandoned cart reminders, and more by automating your emails at key points in the buyer experience.
MailerLite
MailerLite distinguishes itself from other free email solutions on the market with sophisticated features like the pop-up customizer and landing page builder. To produce beautiful emails, the tool includes a powerful text editor and an integrated photo editor in addition to the essentials like a drag-and-drop email builder.
To increase the likelihood that your emails will be converted, you may make responsive landing pages that go with them. Split testing allows you to determine which versions of your email get the most clicks and conversions.
Mailjet
With the aid of Mailjet’s user-friendly and team-oriented tools, you can create email marketing campaigns that work. Create adaptable emails by customising any of the pre-designed themes, and they will wow the receiver on any device. The platform’s real-time collaboration function, which enables smooth cooperation, is ideal if you operate in a team.
You can also include dynamic content with this email marketing tool to produce relevant and personalised emails for every recipient. Your email marketing initiatives will provide far better outcomes as a result of this.
Moosend
Moosend is a great email marketing solution that saves you time by automating repetitive operations. Based on the data and/or actions of your subscribers, you may create behavioural email campaigns. By segmenting your recipients, you can send incredibly targeted emails that boost ROIs.
You may precisely optimise your efforts and get even greater results by using the comprehensive campaign performance report that this tool gives you. It can even be integrated with some of your preferred apps to transfer important data between devices smoothly.
EmailOctopus
A basic email marketing tool called EmailOctopus is powered by the Amazon SES network. The free plan allows a lot more emails each month than most of the other free email marketing tools on our list, even if it doesn’t have as many capabilities as some of them.
You can send an infinite number of emails from any number of email addresses. Because of this, it’s the ideal choice for a small agency or business owner who represents various companies.
Bottom Line
Even without the requirement to switch to a premium plan, the majority of these free email marketing tools include feature-rich options. Saving time and money while maximising their potential should be within the reach of small businesses and marketers. Many of the paid plans are reasonably priced and sufficiently adaptable to suit your needs, even if you must upgrade to meet your company’s requirements.
One of the best methods for business marketing is email marketing. Why? Nearly everyone has an email address, making email ubiquitous. Furthermore, compared to other media, email is commonly acknowledged to have a high return on investment (ROI). By streamlining the entire process, email marketing software makes sure you’re making the most of your time invested.
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