While many marketing ideas remain consistent year after year, the techniques used by firms to achieve marketing success change dramatically. Newspaper ads were formerly commonplace. Businesses’ marketing strategies now rely heavily on digital advertising and artificial intelligence.

There are new technology developments that business owners need to be aware of every year. Staying ahead of the curve can even help business owners achieve unprecedented levels of success in marketing. The main trends that Proowrx thinks small businesses should use to gain business advantage.

Strategies

Content Remains The King

Long-form content to assist users rather than try to sell them has become popular in the content marketing space. With innovations like Google’s Helpful Content Update, which debuted at the end of the previous year, this trend can only get stronger. Content that provides comprehensive answers to people’s enquiries and helps them make the best option for their situation will do the best. One of the best ways to increase brand recognition and client loyalty is to share content that your target audience finds interesting. 

Short-form video content

Clever short-form video content may quickly convey a brand’s message to viewers, even in the face of multitasking and shorter attention spans. Provide long-form information for users who wish to delve deeper, but make short-form video content for users who are just scrolling to pass the time, to reach the largest possible audience. 

Chatbots 

Chatbots and more advanced conversational AI will keep finding their way into the market. Even if you’re working on other activities, these tools can respond to simple enquiries from clients day or night. 

Voice Search

Voice search is one area where your small business may differentiate itself from the competition. Google Assistance and Microsoft Cortana are the best voice search apps. If your company operates online, there’s a good likelihood that customers may use voice search to access your website or content marketing materials.

Data Analytics

Most organisations prioritise data analytics, but marketers still have a long way to go. 

Predictive data, smarter, scalable, and more adaptable datasets, edge computing for quicker analysis, and hybrid computing—which combines off-premise and on-premise cloud solutions—are the main themes of the present.

Metaverse

The metaverse is a revolutionary 3D immersive experience that combines virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in a future way, allowing users to integrate the digital and physical worlds. Despite the metaverse’s difficulties taking off last year, as technology advances and businesses adapt to user expectations, more broad adoption is to be expected.

Tip: One of the biggest marketing trends of the past few years is the metaverse, and its journey is only getting started. By doing away with the distinction between the real and virtual worlds, it gives rise to new direct-to-avatar (D2A) business models.

Cookieless

With growing customer privacy concerns and laws such as the GDPR, prudent organisations would do well to keep an eye out for a near future in which cookies are replaced with cookie replacements. But to maximise their advertising campaigns, companies will have to learn how to use the cookieless technologies that will eventually replace the present norm.

How to pick new marketing technology?

Finalizing which technology to implement in your operation hinges on the needs of your business. You may be of no good in adopting the latest marketing trends, especially if you are not aware of the technology. 

While the corporate world is rapidly shifting into a tech-dominated environment, small and medium-sized firms must adapt to technology to capitalise on the growth. For that, you must answer these four questions:

Who is your target audience?

What and where do you feel gap in your business?

Will that particular technology help you to close that business gap?

Do you have the resources to sustain this technology?

Hope this article will answer many of your questions.